![]() It’s the first thing you see when you open Spotify, albeit still with prominent buttons to access the search and library features. ![]() ![]() But no, it is THE homepage, replacing that existing carousel-based user interface. I had wondered if Spotify’s new feed would be its own sub-section of the app accessed through a ‘Discover’ button. It’s THE homepage, and it’s about cards, not just videos So anyway this new Spotify vertical discovery feed that’s being announced tomorrow has… already appeared on my phone □ /CbGoiIplvk This piece was going to be a set of predictions for how it would work and what that would mean, but it’s been made much easier by the fact that on Monday, the new feed appeared in my Spotify mobile app. What’s being announced this week is an evolution of those tests. It was like TikTok’s ‘For You’ feed, but with audio clips and Canvas videos – the looping clips that artists already upload to Spotify to be used instead of static artwork when their music is being played. It’s an evolution of a test first spotted in November 2021, which was later officially announced and expanded to more users in April 2022. Bloomberg reported that the event will see the launch of a new homepage for Spotify’s mobile app, replacing its existing carousels of music, podcast and playlist suggestions with a TikTok-style vertical feed of recommendations. One of Stream On’s main announcements has already leaked. Last held in 2021, it’s the company’s equivalent of Apple’s famous WWDC keynotes, announcing new product features and setting out its vision of the world. This week, Spotify will hold its ‘Stream On’ event in Los Angeles.
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